Chatter can be obnoxious. Typically, chatter is incessant noise back and forth about mindless topics that interrupts daily tasks.

But now, following suit to millions of others, chatter has embraced the world of technology and transformed into a useful method of communication for marketing.

Chatter is currently taking place through social media networks such as Facebook and Twitter and in the form of blogs and e-mail blasts. These “interruptions” are now viewed more positively and emphasis is placed higher on who is actually doing the interrupting and how efficient they are in doing so. The way they engage their audience, the relevance of their interruption, how well they reciprocate, and the level of thoughtfulness are all factors in judging chatter through the internet.

Most importantly, marketers need to converse with their audience in a way that connects one to the other in a personal manner. Chatter should not be based solely upon selling products or advertising; it should strive for a thoughtful, back-and-forth exchange that lets the audience know they are appreciated and not simply a potential dollar sign.

Constant chatter through the internet has some issues like any other means of using the internet involving privacy. Most activities performed on the internet can in some way be tracked, analyzed, recorded, and distributed anywhere. This isn’t entirely a negative thing, however. Marketers can use this information and chat with an audience about what specifically interests them. This eliminates some of the mass quantity of irrelevant information that is available to you on the Internet.

There are millions of conversations going on through the Internet now at any given time. Is this the new meaning of chatter?

Chatter Marketing