So you’ve perfected your company website…now what? Once your website is complete, it needs to be strategically placed in order to optimize the amount of views it receives. Without proper strategy, all of the hard work put into your website will go unnoticed.

According to Paul Marshall of www.sitereference.com, the number one mistake a company can make with search engine optimization is not doing any of it at all.

Creating a website and building content can seem like a huge task and once it is complete, it will feel like a weight off your shoulders. But, you’ve only just begun. Simply having a site on the Internet will not generate views; you have to constantly work to optimize traffic to your site.

The first piece of advice to successfully optimize your website is to learn the common mistakes and avoid them. Sounds simple, but lacking basic knowledge on this relatively new strategy will put you behind competitors. Some common mistakes of search engine optimization are:

• Bad navigation
• No sitemap
• Using images such as flash or javascript
• Poorly constructed title tags and URLs
• Accidentally banning a search engine
• Vague anchor texts for links

Read here to learn how to overcome these common mistakes.