The recent uproar of social media has significantly changed the face of marketing. However, many organizations are beginning to find that social media doesn’t need to stop at marketing.  Social media can have a strong presence in communications, sales, customer service, human resources, IT, and executive management as well. Many successful organizations are starting to view social media as a cross-organizational factor.

Marketing is still the department that benefits most from social media, but as time progresses, we will see more and more social media within many other departments.

Read the full article at http://www.emarketer.com/blog/index.php/social-media-belong/