Knowledge Networks, MediaPost Communications Inc., the publisher of Marketing Daily, and the parent of the Center for Media Research have teamed up to analyze the views of social media and it’s effect on thirty key product categories.

This research will study how the general population is impacted by social media and will place segment titles based upon the type and frequency of usage of social media outlets.

The purpose is to assist CMOs and brand managers in social media networking and targeting decisions. Currently, marketers only have access to social media facts on the how-to’s and advice on utilizing social media. This new research will educate marketers on the needs and influences of social media and will help them make better strategic decisions.

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